Christa chavez, CEO

PROFESSIONAL DETAILS

Christa has nearly 15 years of experience at the top media agencies in the industry, including; OMD, Havas, and Razorfish. She has worked on blue chip clients across the QSR, Retail, Telecom, Education, CPG, and Travel verticals. Her experience spans the full funnel, from branding to direct response campaigns . Her background is integrated planning, but she has a soft spot for digital which is where her career began. Multicultural and regional planning are two of her specialties.

HUMAN DETAILS

Christa lives in Chicago with her husband, and daughter, Olive. She is a big time vinyl junkie (600+ records and counting))! She also loves travel, pizza, reality TV, and seasonal candy .

Sammy Pepper,

Co-Founder

PROFESSIONAL DETAILS

Sammy is a digital strategist with 12 years of experience working directly with brands primarily in the healthcare, food & beverage and retail space. She is an expert in social and search platforms, with a focus on leveraging research-based consumer insights to optimize performance. Sammy is trained in design thinking via the Creative Problem Solving Institute (CPSI). She has strong agency background and worked at heavy hitters Edelman and 360i.

HUMAN DETAILS

Sammy lives in New Jersey with her husband, three children and two dogs. She loves exploring outside, cooking and reaching. She will never turn down a game of Scrabble.

Jeff fosdick, senior managing consultant

PROFESSIONAL DETAILS

Jeff has covered nearly every corner of the media industry in his 20 years in the biz. He began his career on the investment side before shifting into planning mid-career. In addition to his agency experience, Jeff also spent several years running the media team of a large National retailer. He loves the adrenaline rush from negotiating, so our clients can always be confident they will have the best rates.

HUMAN DETAILS

Jeff loves dogs and sometimes cats, reading (he’s mastered walking a dog while reading a hardback at the same time. It’s all in the forearms). He also enjoys old people candy (cinnamon disks and butterscotch for life) and exploring the city.

ETHAN KRUPP,

Co-FoUNDER

PROFESSIONAL DETAILS

Ethan has worked in the marketing and content space for 11 years, working both brand side and agency side. He was one of the first 10 employees for two consumer-tech startups where he oversaw initial marketing and launch plans. He has worked for companies in Tech, e-Commerce, Healthcare, and Real Estate among others. His specialty is in analytics, ad management and the synthesis of paid and organic strategy.

HUMAN DETAILS

Ethan lives in Nashville, TN with his wife and dog Midge. He currently performs improv comedy at Third Coast Comedy Club - hit him up for comps to a mainstage show if you are in Nashville. He thinks Letterboxed is the best social media network.

Miscellaneous But Notable…

  • The A La Carte team has planned and executed over $10M in paid media campaigns together as strategic partners in 2023

  • A La Carte Media Consulting takes on 1-2 pro bono clients per year as a way to help give small businesses a boost

  • Ethan and Sammy managed Barack Obama’s social media presence during his second term in office

  • Christa worked in Madrid for six months and can speak media jargon in both English and Spanish (her personal favorite is robopagina which is a 300x250 display ad)

  • Jeff and Christa met back in 2018 while working on the McDonald’s local account at OMD

  • Ethan, Sammy and Christa all graduated with Journalism degrees