Consumer streaming video consumption trends show that people are spending more time watching streaming content, but they are also becoming more selective and spending less time on individual platforms or content. This indicates a growing preference for diverse content options and the need for platforms to capture viewers' attention effectively. According to Tivo’s video trends report, during the six month window between Q4 2022 and Q1 2023, this behavior became evident.

6% decline in number of streaming services
10% decline in average spending on streaming services
6.8% increase in time spend watching all types of streaming content

“Consumers know what they want in a video service and are adjusting their entertainment habits to fit their needs—whether that be cancelling their SVOD subscriptions or reviving their cable,” said Scott Maddux, VP of global content strategy and business at TiVo parent company Xperi.