1. Marketing Funnel continues to shift away from from one to many to one to one

2. Content is king and consumers are demanding that brands are providing value

3. Chatbots are on the rise and providing a way for customers to interact with advertisers without the hassle of speaking with an actual human

4. AI is becoming more pervasive and is helping to sharpen targeting and the consumer experience

5. Security and privacy are top of mind

6. Voice search is on the up and up with voice-based sales projected to reach $40B in 2022!

7. Video is being optimized to user preference, so vertical video formats are on the rise (because who wants to constantly flip their phone sideways just to watch their cute puppy videos)

8. Visual search is increasing making the consumer experience as easy as taking a picture of an objective in order to find information about it

9. Shift from celebrity influencer to micro-influencers as consumers are growing increasingly skeptical of celebrity advertising