How do you make your message stand out in an increasingly crowded social media landscape? Below are a few quick tips to help you make the most informed decision for your brand.

Develop and use your own voice and brand personality. Social media has allowed brands to be humanized and consumers would rather do business with the brands that they like and/or align with their values. Wendy’s does a killer job of this by replying to comments in their snarky tone.
Make your followers give a sh*t about you. While acquiring followers is good and dandy, those followers are useless if they are just sitting there dormant. Give your followers a reason to care through engaging them through one on one communication. Reply to comments, ask consumers to share their own stories using a specific hashtag, and post content that adds value to their day.
Please, please, please, DO NOT plaster the same content across all social media channels. Consumers use different channels to fulfil different needs. For example, consumers tend to use Twitter to stay up to date on news, conversation, and buzz, whereas Instagram is more for quick updates and Pinterest is where they go to get inspired. You do not need to be on all channels in order to be relevant. Think about your brand and choose to focus your efforts on the channels that matter most to your audience and tailor your content accordingly.