Unless you are living under a rock, you should be VERY aware that June is Pride month. I won’t speak to where you live, but in Chicago, it is as though the city threw up rainbows and it is fucking glorious! The bars and restaurants have been hosting special events to support the cause, organizations supporting the LGBTQ+ community are out in full force and even corporate offices are getting in on the action by hosting inclusion events and encouraging employees to include their preferred pronouns in their emails. Oh and the Super Bowl of Pride Month… the parade is happening this weekend.

It is moving to see how increasingly involved the community becomes with the LGBTQ+ cause, and how brands continue to follow suit. As with other cause-related marketing, it is not enough to simply “slap a rainbow on it” to show your support. Brands need to also engage in conversation and show their support on an ongoing basis, using Pride month as an extra push to amplify those efforts. Ad Age recently wrote a great article highlighting the brands that are doing this well and I have included a few of those and how they are supporting the cause, below.

Wear pride

MeUndies has a three year history of supporting pride and this year’s collection is collabo with DJ GRiZ. From every pair sold, $1 will be donated to Miley Cyrus’ nonprofit Happy Hippie Foundation. Go ahead, let your undies do the talking!
Toms, Converse, Reebok, and Doc Marten’s have created rainbow-fied versions of their shoes to show their pride support. Cute kicks for a cause!

Glow Up for Pride

MAC cosmetics rolled out a new #MACLOVESPRIDE rainbow lipstick. HAWT!

Eat Pride

Kind has created a Pride Bar (dark chocolate, nuts and sea salt bar covered with a rainbow wrapper) and will be donating 100% of in-store sales to the Ali Forney Center, an organization that supports LGBTQ+ homeless youth in the US. Such a bad ass and delicious way to give back!

Drink Pride

Pepsi’s Bubly has a special-edition “All For Love Pride Pack,” which includes 18 cans in the colors of the rainbow—totally delicious and totally ‘grammable.

Watch Pride

Hulu has created a dedicated site for LGBTQ+ content and this month will launch “The Bravest Knight,” a kids animated show that revolves around LGBTQ+ themes.
Twitch is selling its own Pride T-shirts with proceeds befitting TwitchUnity, the platform’s unity and inclusion program